Create unique experiences with Heyloyalty

Perfect for attractions, zoos, venues, museums, sports clubs, travel agencies, hotels and restaurant chains. Take your service and guest experience to the next level with automated and personalized communication based on data.

Create memorable experiences and get closer to your guests

We offer the right tools so you can to get closer to your guests with marketing automation, newsletters and SMS campaigns.

With Heyloyalty you can:

Boost ticket and season card sales

Increase the number of returning visitors with seasonal campaigns, remind about renewal of season tickets or inform about the guest's upcoming visit.
Inform about news

Inform interested members about new exhibitions and events. Use visit data to personalize communication and increase relevance for the individual guest.
Target the right audience

Send targeted event recommendations based on your guests' preferences, participation in previous events and previous ticket types.
Get closer to guests

Manage membership communication and target content based on their customer profile, season card holder type or level in the reward program.
Build hype

Build hype before events with tailored flows of emails and SMS messages.
Personalize ticket purchases

Sell more experiences with personalized recommendations for performances, events, ticket types and increase upselling of catering.

Get access

What our customers say

Read what companies achieve with Heyloyalty

We have always been able to track our use of newsletters and where sales come from. However, after switching to Heyloyalty, we can see that everything has become smoother, more agile, and easier to work with. This has allowed us to be more creative – and our guests have responded very positively to that. Newsletters are probably our most important channel, both when it comes to selling season passes, ticket sales, and simply getting a message out. We can clearly see that Heyloyalty always ranks number one. 45% of our ticket-to-season-pass upgrades come from Heyloyalty.

Mikael Vestergaard

Head of Sales and Marketing

Universe Science Park
At Højmark Rejser, we use Tracking for a wide range of automated service emails to our ski and summer guests. With the database metrics and the information we have about our guests' journeys, we can tailor a flow of service information for all our guests and provide them with added value before departure. At the same time, we can increase our revenue per guest by nudging them to purchase important add-ons such as ski rental, ski school, insurance, and experiences.

Jesper Merrild

Head of Marketing

SkiGroup A/S
In 2025, we entered into a partnership with Heyloyalty, and we have been very pleased with our choice ever since. With Heyloyalty, we can quickly and precisely engage our fans. The platform is easy to use, and the collaboration with the team behind it enables us to develop solutions within the system that fit our needs perfectly.

Emma Dahl Rasmussen

Responsible for Season Tickets and B2C

Vejle Boldklub / VB Alliancen A/S

Tailored to your industry

Companies in the experience industry often have large amounts of data - a goldmine for marketing automation. That's why we chose to focus on this industry.

Ticket system integrations

Integrate with the most well-known ticketing systems for automatic synchronization of ticket data.
Offer better service

Optimize the guest experience with automatic reminders of events or renewal of season tickets, follow-up and recommendations.
Segmentation based on visits

Create audiences based on visit history, event types and preferences.
Pre- or post-event communication

Optimize the guest experience before, during and after events.
Personalized recommendations

Recommend upcoming events based on previous participation.
Member & fan clubs

Manage membership programs and give loyal guests exclusive access.

Get access

Automations that create better guest experiences

Put your guest communication on autopilot and create better experiences

Welcome new guests

Welcome new ticket buyers and present your offers.
Info about events and visits

Automatic reminder before the visit with practical info, say thank you for the visit and ask for feedback.
Abandoned booking

Rethink the classic email automations - for example, a abandoned booking instead of an abandoned cart email.
Re-enage

Re-engage guests who haven't visited you for a long time.

See automation possibilities

Integrated with the most popular ticketing systems

We have deep integrations with Billetten, Tixly and Amero, so your ticket data is automatically synchronized and you can send event-based automations effortlessly.